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Once upon a time, green was a color. Part of the amazing spectrum of light and reflection created by God himself, it magically appeared when blue finger paint touched yellow finger paint. There was a green crayon in EVERY box of Crayolas, even the ones that didn’t have a burnt sienna or a built- in sharpener. It was predominant in nature – in the ocean, in rainforests, and in the yards of suburbia.
Then, green became a cause, a movement, a lifestyle and a place to “go”. Being green was thought to be harder than being another color. The green lifestyle was more expensive than the alternative even as it was considered to be more responsible and friendly to the planet. It many ways, being green came to evoke a certain status and superiority over those that didn’t act “green”. From then on, when someone spoke of green, it was hard to know what they were talking about – the color or the cause.
Did you know that, once upon a time, green was a color?





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